#comunicacirco

A fun “social media storytelling” workshop to experience the festival in a special way

Focusing on Public Engagement, #comunicacirco offers to the public a short communication seminar and proposes to the participants to become the main communicators of the festival, using their social contacts and new approaches to communication. This highly innovative formula has a double purpose: it multiplies and increases hugely the communication about events of the festival and about the festival itself, reaching new audiences, usually impossible to reach for the festival itself, involving all ages and typologies (families, teenagers, journalists, adults, etc) and, on the other side, allows the festival to observe from outside the real reception that the audience has of the programme and shows, which often differs from the perception that the organizers and artists have.

Official social medias, website and newsletters reach only already involved and interested audience.  We needed a new approach to social communication, so we decided to improve audience engagement through the communication itself. We started from the audience desire to be part and to play a key role in the festival. We wanted to involve different generations together. Besides, our goal was to know how audiences perceived the festival artistic project and its activities. #comunicacirco was an answer and an opportunity to full fill all these needs.

3 days free workshops, 3 times a day. Programme. Day 1 workshops: “Why storytelling through social media is important”, “Searching for empathy: socializing a live event by creating engagement” and “Inroads 2.0”. Day 2 workshops: “Hashtags: a fundamental tool to create a new relationship between cultural enterprise and territory”, “Case studies analysis” and “Inroads 2.0”. Day 3 workshops: “Tutoring and assistance in the creation of the last posts”, “Active Storytelling” and “Inroads 2.0”.

• Most of the participants involved on the first module also did the second and the third.
• Participants from the first module invited new people to the next modules.
• Audience involved on spreading and communication brought a surprising large number of new spectators to paying shows.
• High visibility on independent social networks.
• High involvement, posts, comments, activity.
• Huge mass of alternative (non official) communication, including pictures, web sites, commentaries, etc.