Researching audiences at outdoor events and festivals

Author
The Audience Agency
Publisher
Audiences London
Number of pages
55
Document producer
External
2011
  • Circus & street arts
English

The toolkit and guidelines for audiences at outdoor events and festival aim to provide a framework to measuring and evidencing the impact of an outdoor event.

The guidelines provide practical advice for audience research at un-ticketed cultural festivals and other events in the following sections: research principles, data collection methods, evidencing success, estimating audience size, questionnaires and surveys, working with volunteers and assessing economic impact.

Document available on the link below

TABLE OF CONTENTS

  • Principles of good research
  • Original context of this work
  • The challenges we face
  • How to use these guidelines
  • Evidencing success
  • Methods of data collection
  • Using questionnaires
  • Sampling for surveys
  • Estimating audience size
  • Working with volunteers
  • Assessing economic impact
  • Research guidelines and data protection
  • What comes next?