Outdoor Arts Audience Report

Author
The Audience Agency / OutdoorArtsUK
Publisher
OutdoorArtsUK
Number of pages
16
2018
English, British

Outdoor Arts audiences are distinctive. Unlike audiences for many other artforms and cultural activities, they tend to be representative of the demographics of the public in their area.

The data shows that audiences for Outdoor Arts are local, drawn from their immediate hinterland. Profles vary across the country, looking very different in coastal locations, rural settings, urban areas and so on. This evidence supports the idea that Outdoor Arts has the power to amplify a sense of community, and to change people’s perceptions of a place. Some of the events featured in this report have used Audience Finder to explore these impacts in more depth, with a majority of their audiences reporting an increased sense of belonging, social connection and pride in their place.