Audience building and the future Creative Europe Programme
- Circus & street arts
A one-sided concept of audience building can result into a logic dominated by attendance numbers and money spend per capita as the only possible way to legitimise public funding.
In this report published by the European Expert Network on Culture (EENC), Anne Bamford and Michael Wimmer propose a more holistic concept of audience building.
- 1. Background
- 2. The European dimension
- 3. What factors influence quality audience building?
- 4. Types of intervention on European level
- 5. Recommendations for the future Creative Europe Programme
- Appendix: Case studies